Looking for ways you can improve your online presence? Check out these 5 mistakes you may be making and make the changes necessary today to put your best food (and brand) forward.

1. You post the same content on each social media platform.

Each social media platform is directed towards a specific audience and target niche. As a business owner, you need to create the right posts to capture your audience’s attention on the different types of social media platforms.

2. You delete or ignore negative comments about your company/small business.

As a business owner, you should always address negative comments. If someone is angry enough to reach out to you on your social media, you should always respond in a calm manner and try to resolve the issue.

3. You post boring posts!

Posting pictures that don’t mean anything to you, will absolutely not mean anything to your audience. Post things you care about.

4. You don’t hashtag enough.

If you are a niche small business, then you most likely need to use hashtags to generate business and get your profile clicked on. Do some research on other companies like your own, and see what type of hashtags they use!

5. Your feed is messy.

This is definitely a big mistake to avoid if you are in the business of branding and web design. People will look at your social media as a tell-tale if they want to use your services. If your Instagram feed looks messy, your brand does too.

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Online businesses are growing in popularity and demand, so it’s important to stand out from the competition. Positioning your brand as an authority in the luxury space can help you increase brand awareness, attract new customers, and build trust with existing customers. In this blog post, we’ll look at how to use brand strategy and design to make your business stand out from the crowd.

Brand Strategy

The first step in establishing a luxury brand is creating a strong brand strategy. Your brand identity should emphasize your expertise and reflect the quality of your services. Think about what makes your offer unique—perhaps it’s that you offer high-end treatments or specialize in 1:1 coaching. Whatever it is, make sure it’s clearly conveyed through your messaging and visuals.

Your brand also needs to have a consistent visual identity across all of your marketing materials. This includes everything from website design to brochures and even promotional items like t-shirts or mugs. All of these elements should be designed with the same aesthetic in mind, so that they feel like part of one cohesive whole.

Design Elements

When designing for a luxury business, think about how you want people to feel when they interact with your branding materials. Use warm colors and luxurious textures to create an inviting atmosphere that reflects your commitment to providing high-quality services. A modern font will give off an air of professionalism while still being approachable enough for potential clients who may not be familiar with your services or treatments yet.

You’ll also want to consider how you can use design elements such as symbols or patterns throughout all of your branding materials for added impact. For example, if you offer holistic treatments that focus on natural ingredients, consider incorporating things like leaves or flowers into your designs for a subtle but effective way to communicate this message to potential clients.

Positioning yourself as an authority in the luxury space is essential for success—and it all begins with a strong brand strategy and design plan. With thoughtful consideration around what makes your offers unique and how you want people to feel when they interact with it, you can create a memorable visual identity that will help distinguish you from other businesses in your local area as well as the online space and attract more customers over time. By focusing on developing both strategic branding plans and attractive visuals, you can ensure that people remember why they chose you!

Creating a content marketing strategy can seem daunting! Content Marketing is more than just creating content and distributing it without meaning. You need a strategy, and a good one, to compete in today’s world. It’s a big task and takes more time and effort than many realize, but it doesn’t have to be so scary.

In this blog post, we will give you 11 simple steps that will help you create a winning content marketing plan that will help grow your business. Whether you are just starting out or you have been doing content marketing for a while, these steps will help you improve your strategy and get better results. Let’s get started!

What is Content Marketing?

The first step is to understand what content marketing is and why it’s important. Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. In other words, it’s about more than just creating content and putting it out there. It’s about creating content that is valuable and relevant to your audience, and that will help you achieve your business goals.

Content marketing is important because it helps you attract and retain customers. By providing them with great content, you are more likely to keep their attention and turn them into loyal, paying customers.

Who is Your Audience?

In order to create a content marketing strategy that works, you need to start by understanding who your audience is. Understanding your audience is actually one of the most important steps in creating any kind of marketing strategy, not just content marketing.

What are their needs and wants? What are their pain points? Once you have a good understanding of who your target market is, you can create content that appeals to them and addresses their specific needs.

If you’re having trouble nailing down your content marketing strategy, chances are you need to go back and take a closer look at who you’re trying to reach.

What Problems Does Your Audience Have?

Once you know who your audience is, the next step is to understand what problems they have that you can help them solve. What content can you create that will educate them and help them overcome their challenges? This is where your content marketing strategy really starts to come together.

What Type of Content Will You Create?

Now that you know who your audience is and what problems they have, it’s time to start thinking about the type of content you will create. There are many different types of content, and which one you choose will depend on your audience, your goals, and your resources.

Some common types of content include blog posts, articles, infographics, videos, ebooks, webinars, and podcasts.

How To Create Great Content

When it comes to content marketing, there is no one-size-fits-all approach. The most important thing is to create content that is valuable and relevant to your audience. With that in mind, let’s take a look at some tips for creating great content.

Create a Content Calendar

One of the best ways to stay organized and ensure that you’re creating content on a regular basis is to create a content calendar. This will help you map out when and what type of content you will create, and it will keep you on track.

Set Goals for Your Content

Before you start creating content, it’s important to have a clear idea of what you want to achieve. What are your goals? How will you measure success? By setting clear goals, you will be able to create content that is more likely to help you achieve your desired results.

Make Sure Your Content is High-Quality

When it comes to content marketing, quality trumps quantity every time. It’s better to create a smaller amount of high-quality content than to churn out a large quantity of low-quality content. Your audience will appreciate it, and you’ll be more likely to achieve your goals.

Create Compelling Headlines

Your headline is the first thing people will see, so it’s important to make it count. A great headline will grab attention and make people want to read more.

Some tips for creating compelling headlines:

– Use numbers or lists

– Use strong keywords

– Make it clear what the content is about

– Keep it short and to the point

Make Your Content Easy to Read

No one wants to read a wall of text, so make sure your content is easy to read. Use short paragraphs, bullet points, and subheadings to break up the text and make it more digestible.

In addition, using images, infographics, and videos can also help to break up the text and make your content more visually appealing.

Edit, Edit, Edit

Before you hit publish, take the time to edit your content. A well-written piece of content is important, but it’s also important to make sure there are no typos or grammatical errors. Once you’re happy with your content, have someone else take a look at it to make sure you haven’t missed anything. I do this constantly – a second pair of eyes is helpful. After all, we’re human, we make mistakes!

Distribute and Market Your content

Once you’ve created great content, it’s time to get it out there. There are a number of ways to do this, including social media, email marketing, and paid advertising.

In addition, guest blogging on other websites and submitting your content to directories can also help to increase your reach and get more people reading your content.

Measure The Results!

Perhaps one of the most important steps – figure out how your content is doing and which pieces are getting the best results. You can use this information to help you create a content marketing strategy in the future, knowing what works best and what doesn’t.

For example, I’ve noticed with Copper Content, that the best content happens to have nothing to do with marketing! Right? Because marketing can be boring! So I cut my content up, doing 3-4 marketing-type posts, and then a random video or reel in between of a recent hike, or just reading a book with my dog. People love authenticity and behind-the-scenes content.


Guest Post: Leah Roberts | Copper Content Co

As a medical spa or other local wellness business, having an optimized website is essential for gaining visibility in local searches. Local SEO refers to optimizing your website so that it appears higher in search engine results when people type queries specific to a geographic area. This includes optimizing content and building backlinks from other websites located near you. By taking advantage of local SEO techniques, medical spas can ensure their websites are seen by potential customers who may be looking for services they provide in the area. This can also help establish credibility among existing and new customers as they know that your business has taken steps to become more visible online.

Optimize for Google My Business

  • Create and verify a Google My Business page.
  • Add photos and videos of the services you provide, as well as links to your website, social media profiles, email addresses, and phone numbers.
  • Use Google Posts within your account to promote posts and services that you think will engage customers on social media (such as coupons or exclusive offers).
  • Encourage customers to leave reviews online by providing them with the opportunity to do so when they visit your office in person.

Engage on social media and add posts to Google My Business.

Use your Google My Business page to engage with customers, and post updates about your business that are relevant to the city you operate in. Don’t be afraid of oversharing—your followers want to know what’s going on in your neighborhood!

Add posts to your website as well. If people can’t find information easily, they’ll go elsewhere for their services—and that’s bad news for both you and the local economy.

Ensure your name, address, and phone number are consistent online.

Ensure your business name, address, and phone number are consistent across all of your online listings. This makes it easier for people and search engines to find you and your business. If you have multiple locations, make sure that each one has its own unique listing instead of lumping them together under a single URL.

Perform a local SEO audit – or hire us to do it for you.

Performing a local SEO audit is an important first step in improving your rankings. This process will help you identify and fix any local SEO issues that may be hurting your campaign, so it’s a great place to start when working on your website.

As mentioned above, local SEO can be an ongoing process. You’ll need to regularly check in with Google, continue improving your site’s content and structure, monitor the competition around you (and make sure they’re not outranking you), and keep track of how well each new addition to your business performs.

Improve your internal linking structure.

Improving your internal linking structure is another way to improve local SEO rankings. This can be done by ensuring that the majority of links point to your most important or popular pages and services, as well as linking out to relevant resources on external sites.

This helps support website navigation, assists with information architecture and website hierarchy, distributes page authority and ranking power among pages (particularly when you link from less important pages), offers a user-friendly experience for visitors, helps search engines identify related topics within a site’s content, increases backlinks (which improves overall rankings), drives targeted traffic to valuable pages of both high-authority low-competition domains.

Optimize URL, title tags, headers, meta description, and content.

To get the most out of your content and make it as SEO-friendly as possible, there are some best practices that you should follow. Here’s a quick rundown of some key things to keep in mind:

  • URLs should be short, descriptive, and keyword-rich. Using your keywords in the URL helps search engines understand what the page is about. For example, if you are writing about how to improve local SEO rankings, then use this as part of your URL structure: “how-to-improve-your-local-seo-rankings”. The more specific you can get here without being too long or weird looking is ideal!
  • Title tags should be descriptive and include keywords. This is important because it gives people an idea of what they will find when they click on that link in Google’s search results while also helping search engine algorithms place them higher up on relevant results pages (depending on how many times those words appear). So make sure that each title tag includes three lines: one for brand name recognition; one for topic; one with keywords…and so on until all titles are complete! Or maybe just show off what makes YOU unique instead? 😉
  • Headers should also include keywords where possible—this way users can see which topics belong together before reading any further content within each section/page etcetera…and then maybe go back later once they’ve finished reading everything else! 🙂

Now that you have a better understanding of how to optimize your local SEO, it’s time to get started. The most important thing is to do this regularly, so if you haven’t already done so, set up an audit schedule for yourself. This way you can keep track of what needs improvement and when those improvements should be made regarding your online presence.

We offer SEO audits as well as monthly Local SEO optimization services. As a spa or salon owner, you are busyyyy and often these things continue to fall to the bottom of the To-Do list. Let us handle your online presence so you can continue to do what you love and are great at.

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